Sunday, August 2, 2009

Chapter 2: The Roots of We-Think










In previous chapter, the author made a strong argument that the web matters so much because it allows human to share and to be creative; however, that is not enough. The web is potent because it mixes the new with the very old ideas, participants have to find ways to collaborate, to build on what others are doing in order to create more valuable, complex products. That is the focus of this chapter.
Using example of Arsenal Football Club Blog, the author tries to explain how the web 2.0 changes the way people relate to information and the media. On the blog, people can freely post comments, or start conversation on subject about which they are passionate; whereas on the newspaper, or television, there are not enough space for all the reader interests. The web 2.0 encourages the community to start conversation. What vital about the web 2.0 is that within 14 years, there are 61 million active sites and million of people are content creator, of which 70% are teenager.(p31) Since information are produced in large quantities, it's become very difficult to navigate. This problem is solved by Google's algorithm, which described in detail on page 32. Google search engine is a analogy to how people can collaborate to create some order of the sea of shared information.
Social-networking sites such as blogs, youtube, flickr, myspace, facebook, bebo make easy for people to network around shared interests, but they do not produce collective intelligence. Social networks allow people to connect, to contribute their interests. Moving on to different examples, Doug Engelbart, Stewart Brand, Fred Moore, Lee Felsenstein, Illich, the author proves that the web new culture - a hybrid of the geek, the academic, the hippie and the peasant-produces a social form of creativity that many participants can have capacity to think and work and experiment together.

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